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Measure a Growth Action accurately — step by step
Use this guide when you want to measure an action yourself while GrowLense is waiting for enough post-completion data to perform automatic measurement. The goal is a fair Before vs. After comparison using the same page, keyword, metric definition, and number of complete days.
Step 1 — Build a fair Before / After window
Start from the date the action was actually implemented.Same number of complete days immediately before implementation.
Same number of complete days immediately after implementation.
If only 6 complete post-action days exist, compare 6 Before days with 6 After days. Treat this as an interim result; a longer window is more reliable.
Step 2 — Get Rankings from Google Search Console
Use the exact target page and, when the action targets a keyword, the exact query.- Open Google Search Console → Performance → Search results.
- Set the custom Before date range.
- Add Query → Exact query and enter the target keyword.
- Add Page → Exact URL and enter the action's target page URL.
- Record Average position. Also note clicks, impressions, and CTR as supporting evidence.
- Change only the date to the matched After period and record the same metrics.
Step 3 — Get Traffic from Google Analytics
For manual measurement, use landing-page Sessions for the target page.- Open Google Analytics → Reports → Engagement → Landing page.
- Set the same Before date range used in Search Console.
- Use the Search box directly above the Landing page table — not the global GA search at the top.
- Enter the page path, for example
/your-target-page/, and press Enter. - Record Sessions as Traffic Before.
- Change only the date to the matched After period and record Sessions as Traffic After.
Step 4 — Measure leads and business outcomes
Use the strongest available evidence. Do not turn clicks or unknown values into completed outcomes.| GrowLense field | Best source | What to enter |
|---|---|---|
| Rankings | Search Console | Average position for the exact page + target query. |
| Traffic | Google Analytics | Landing-page Sessions for the target page. |
| Leads | GrowLense connector / verified records | Confirmed lead events attributable to the page/action. |
| Qualified Leads | CRM / business records | Only leads you verified were genuine qualified prospects. |
| Conversions | GA4 / connector / records | Use the same clearly defined conversion before and after. |
| Clients | Booking / CRM / sales records | Actual customers acquired, not inquiries. |
| Revenue | Payment / booking records | Actual attributable revenue, not estimated customer value. |
| Calls | Call tracking / business records | Completed calls when reliably known. A phone-link click is not automatically a completed call. |
| Forms | GrowLense connector / form system | Actual form submissions, not form starts. |
Step 5 — Complete the Growth Action measurement
Document what was implemented and what the evidence currently shows.Notes should describe what you actually changed and when. Impact Result should summarize the current evidence without declaring success or failure too early.
Example
Notes: Created and published a new landing page targeting "model portfolio photographer" on September 28, 2026.
Impact Result: Early result: Google has started showing the new page for the exact target keyword. The initial matched period shows search impressions and a measurable average position, but no attributable visits or leads yet. Final measurement pending.
Enter 0 when the source was measuring the metric and the result was truly zero. Leave the field blank when the value is unknown, unavailable, or cannot be reliably attributed.
Manual vs. Automatic Measurement
Manual measurement is useful for an early check; automatic measurement reduces repeated work.When automatic measurement is available, GrowLense uses connected data and completed-action timing to build its measurement evidence. Manual measurement remains useful when you want to review an action before the automatic window is complete or when a business outcome requires human verification. Avoid entering estimates simply to fill every field.
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